Funnels & Landing Pages

What Are Funnels?

Funnels are multi-step conversion paths that guide visitors through a series of pages toward a desired action — whether that is capturing a lead, registering for a webinar, or completing a purchase.

Funnel Types

AutomateNexus provides templates for common funnel types:

• Lead Magnet — Landing page, opt-in form, and thank-you page with optional upsell
• Webinar — Registration page, confirmation, replay page, and offer
• Sales Page — Long-form sales page, checkout, and confirmation
• Product Launch — Pre-launch, launch, and post-launch sequences
• Custom — Build any combination of step types

Step Types

Each funnel consists of steps. Available step types:

• Landing Page — The entry point, optimized for conversion
• Form — Data capture with custom fields
• Checkout — Payment collection via embedded Stripe
• Upsell — Additional offers after initial conversion
• Thank You — Confirmation and next steps

Conversion Tracking

Each step tracks visitors and conversions independently, so you can see exactly where prospects drop off. The funnel overview shows:

• Visitors per step
• Conversions per step
• Step-to-step conversion rates
• Overall funnel conversion rate
• Total revenue generated

Creating a Funnel

Navigate to Marketing > Funnels and click Create Funnel:

1. Name your funnel and select a type
2. Add steps in the desired order
3. Design each step page using the CMS builder
4. Configure form fields and payment settings
5. Publish and share your funnel URL

Analytics Dashboard

The funnels page shows summary cards for total visitors, conversions, and revenue across all funnels. Each funnel card displays a visual flow diagram of its steps with conversion rates between each stage.