Multi-Touch Attribution Reporting
What is Attribution?
Multi-touch attribution tracks every touchpoint a prospect has with your brand before converting, then attributes revenue credit to each channel and campaign that influenced the deal.
Attribution Models
AutomateNexus supports five attribution models:
- First Touch — 100% credit to the first interaction that brought the prospect in
- Last Touch — 100% credit to the final interaction before conversion
- Linear — Equal credit distributed across all touchpoints
- Time Decay — More credit to recent touchpoints, using a 7-day half-life exponential decay
- W-Shaped — 30% to first touch, 30% to lead creation, 30% to opportunity creation, and 10% distributed among remaining touchpoints
Tracked Touchpoints
The attribution engine tracks interactions across all channels:
- Ad clicks (Google, Facebook, LinkedIn)
- Email opens and clicks
- Website page visits
- Form submissions
- Phone calls
- Meeting attendance
- Content downloads
Channel ROI
The Channel ROI chart shows attributed revenue per channel, making it easy to identify which channels drive the most value. Compare performance across Organic Search, Paid Ads, Email, Social Media, Direct, and Referral channels.
Deal-Level Analysis
Expand any deal in the attribution report to see its complete touchpoint timeline — every interaction from first touch to close, with timestamps, channels, and sources.
Using Attribution Data
Use attribution insights to optimize your marketing spend by investing more in high-ROI channels and reducing spend on underperforming ones.